Morf Shoes
Custom footwear e‑commerce with 3D measurement and product customization.
Overview
Morf Shoes offers custom footwear through an e‑commerce experience built around 3D measurement and product customization. A scalable commerce front‑end connects to an integration layer that handles the customization workflows. Performance and accessibility were prioritized to keep the store compatible across a broad range of devices.
Challenges
Customization inside commerce
3D measurement and product customization add workflow steps that a standard storefront doesn't have to handle.
Broad device compatibility
Customers shop from a wide range of devices, so performance and accessibility could not be afterthoughts.
Solutions
Dedicated integration layer
Built an integration layer that carries the customization workflows alongside a scalable commerce front‑end.
Performance and accessibility first
Prioritized performance and accessibility so the experience holds up across devices.